Essential Elements of Great Marketing Campaign

And Few Noteworthy Ones in F&B Thus Far

It’s getting harder and harder to stand out in today’s crowded and competitive market. Now more than ever, it’s essential to develop creative, innovative marketing campaigns that help your brand stand out while engaging with your target audience (and discovering new ones). A good marketing campaign not only captures attention, but also drives meaningful results for the business. So today we’re highlighting essential elements of a great marketing campaign and a few noteworthy ones across the food & beverage industry so far this year:

What makes a good marketing campaign:

• Inspires emotional connection: create content that resonates emotionally with your audience, and ultimately fosters a deeper connection with the brand

• Is timely and relevant: ensure it resonates with current trends, seasons, or events (very demure, very mindful, brat summer anyone?)

• Showcases brand personality and tells their story: Be genuine in your messaging and interactions, building trust and credibility with your audience

• Infuses creativity: utilize innovative ideas and creative execution to capture attention and make the campaign memorable, ultimately enticing people to share and connect with what you’re doing and saying

• Includes elements of virality: no one will ever know the perfect recipe for creating vital content, but if you can develop and campaign with all of the above, it sure helps your chances!

Noteworthy campaigns in 2024 thus far:

• Moet Hennessey takes over the Eiffel Tower for the Paris Olympics: this campaign was SO timely, relevant, creative and absolutely went viral! Given Moet Hennessey’s deep French roots, partnership and the timeliness/moment around the Olympics, this was a 10/10 in our book. It’s giving Emily in Paris/Savoir vibes and we are here for it. 

• Kendall Jackson becomes the official wine sponsor of the NBA: wine has been deeply linked to basketball + high-profile basketballers for a while now (Lebron, Carmelo, etc)—we linked this marketing initiative by JFW because it felt timely and relevant and helped inspire a deeper connection with the brand. JFW also capitlized on being the first winery partner of the NBA.

• Kate Spade x Heinz collab: who ever thought of this one needs a raise because this collaboration was so creative. We would have never thought these two brands were aligned, but think that’s part of the genius of this marketing campaign.
  As with any marketing campaign or activation, it’s important to have a rock-solid marketing plan (with goals and KPIs!) to go along with it, supported by an integrated marketing approach across all channels—oh, and a killer PR team to boot! If you’re interested in learning more about how you can leverage PR in your marketing strategy, we’d love to chat more.